Exploiting the Business Internet

Strategic Planning

Marketing

Sales Operations

Service Delivery

Exploiting the Business Internet

We can help with:

• Evaluating markets, positioning for unique sales propositions, constructing the right messages.
• Choosing promotion channels, reaching the right people where they’re open to conversation.
• Organising your sales and service resources to satisfy their (and your) needs.
• Reviewing results and revising activities to continuously improve the results.

Can we help YOU?

We specialise in Front Office activities – the customer facing, revenue generating, profit enhancing functions which are the life blood of business.

As the world gets more competitive, as customers get better informed, and as cost pressures force organisations to do the right thing as opposed to something, your Front Office activities get to be more important. Marketing, Lead Generation, Sales Processing, Customer Service are the critical functions.

Strategy

Marketing doesn’t start with advertising. It starts with a strategic plan of who will buy what from you, why they’ll buy it from you, and how they’ll buy it.

Once that’s nailed down the next issue is how they’ll find out about the value in your offer, how they’ll interface with you, and which business model will fit their needs.

Execution

That intelligence needs to drive your execution plan. Advertising and promotion comes into play at this point. But the execution plan needs to incorporate your sales process, contractual terms and customer service organisation.

And from the strategic and execution plans come your resource requirements.

Review

Sounds simple, and it is! But the sophistication comes after. Plans shouldn’t be fixed in stone. No strategy survives first contact with the enemy, as any general will confirm. Planning needs to be an iterative process, with regular reviews and revisions built in.

That means Try It, Evaluate the Results, Revise the Plan to Do Better Next Time the go around again. Henri Fayol called this Plan, Act, Review. Later the Japanese called it Continuous Improvement.

Sorry if you thought you might find a silver bullet here. There is no silver bullet – just a secret sauce, and the secret sauce is in the hard work, focus, and commitment to doing it better next time.

Exploiting the Business Internet

That’s a Great Idea, But?

Using the Internet to do more business better sounds great, but aren’t there too many blind alleys hiding unscrupulous marketers waiting to prey on the new comers.

It can all be very confusing – this Business Internet.

Every day it seems to change, with new products, services and technologies. Some are free, some are affordable, most sound too good to be true. Meanwhile who has the time to explore, evaluate, implement? Most business managers are far too busy keeping their ship afloat to waste time playing around with software, social networks or article marketing. If there’s no obvious, immediate gain there’s no point in taking the pain.

But We Have to Do It

Unfortunately life can’t be quite as simple. Ignoring the Business Internet won’t make it go away. It’s changing the way everybody does business, and will keep doing it. The opportunities it creates and the cost reductions it enables are just too attractive.

So What Do We Do?

For all businesses it’s a simple choice – find ways to exploit the Business Internet, or lose out to competitors who do.

Blogs, Twitter, Facebook, Linked In, Article Publishers, Search Engine Optimisation, Adwords, Adsense, Content Led Selling, Article Marketing, Social Networking? It’s bewildering even thinking about which is relevant, let alone finding out how to exploit these technologies, or proving ROI on staff time. Besides, don’t they just waste time chatting with their mates?

Google Marketplace, Amazon, Ebay, Google Local, PayPal, Google Checkout, Blogger, WordPress, Typepad, Facebook Pages, Facebook Ads, Linked In Ads, Skype, Foursquare, You Tube, Flikr, Posterous, Tumblr, StumbleIt, Digg. My brain hurts just thinking about it!

Making sense of all this stuff is what we do. We’ve been doing it for ourselves for three years and now we’re happy to help others find the fast track to exploiting their Business Internet, for their business, in their way.

How Can We Help?

Exploit the Business Internet in your business faster, cheaper, securely and productively with our help.

We’ll help you work out a strategy, find the right places, use the right tools and get the right results – all packaged in cost effective services.

• Inbound Marketing
• Application Development
• Software Maintenance